is quickly becoming LA's newest hot spot for shopping. Open only a few short months, Andrea Rossetto's newest business venture is definitely his most exciting. The store was designed floor to ceiling by his wife, Marzia Rossetto, who has designed window displays and merchandised for some of the biggest names in retail. "Our concept for this store was to create a space where each designer's collection can be displayed in it's entirety so that their concept is really able to come to life... it's basically the designer's showroom open to the public.", explains Andrea. The store will also feature a new artist periodically with special events and viewings for their work. Amongst the artists featured - Judy Ragagli, famous for her "Barbie" oil paintings, Gal Harpaz, renowned for the vintage polaroids on lacquered recycled wood, and fashion photographer, August Bradley.

Code C currently carries collections by A.L.C., Louver by Louis Verdad, Susan Woo, Autumn Cashmere, Hysteric Glamour, Mitchel Primrose, Kelly Locke, Sid Vintage, Gabriela Artigas, Koi Suwannagate, Valerj Pobega, Diesel, Diesel Black Gold, and Nandini. Also available are high-end Italian picture frames from Bussolari and Europe's newest fragrance craze, Equilibrium by AURA SOMA. Code C will soon be expanding their business to include Viktor & Rolf, D-Squared, Vivienne Westwood, to name a few.

Code C owner, Andrea Rossetto, has previously owned or ran many other big names in retail including west coast Just Cavalli stores, all North American Malo locations, and the entire west coast for United Colors of Benetton. He and Marzia have been working together for more than 15 years and have finally decided to open their own concept of what a store should be, after lending their talents to other European companies for so many years. More Code C locations are planned after the "fine tuning" of the first one at Sunset Plaza.